When browsing the internet, most people rely on search engines to help them find exactly what it is they are looking for. They type their question into a search engine, hit enter and the search engine returns millions of results in less than a second – automatically sorted by their ‘relevance’ to the search term.
Search Marketing is a tactic that aims to increase a websites visibility within the search rankings of the search engine such as Google, Bing or Yahoo. It refers to both paid and unpaid (organic) tactics to help Internet users find the right website among the millions which currently exist.
Marketing Skills Academy provides training workshops, which cover the most popular types of search marketing – Search Engine Optimisation (SEO) and Google Pay-per-click (PPC). Our training is delivered by an official Google Partner and Bing Ads Accredited Professional.