LinkedIn for Business Growth Masterclass
Individual and Corporate Training Workshops
As one of the fastest growing social networks in 2019, LinkedIn is THE largest business-
oriented platform, with over 630 million professionals worldwide as active members;
and more than 15 million companies having company pages.
Over 600 million users – over 40% use it everyday…
61 million users are senior level influencers – 40 million are in decision-making positions…
94% B2B marketers use to distribute content… and there’s over 1 billion personal endorsements…
Whilst 80% of users operate within a business-to-business environment, LinkedIn serves to build its member’s personal brands, rather than solely their business.
It is strictly used for exchanging knowledge, ideas and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field. It is also a proactive lead generation tool and is used by professionals across many sectors.
My LinkedIn training workshop has been created for professionals from all sectors, who want to grow their network by attracting and engaging with the 'right' type of contact, whilst enhancing their own personal brand. I'll show you how to create your profile and proactively plan and execute your engagement strategy:
1: How to optimise your LinkedIn professional profile
Your professional profile is the first engagement point when connecting with people on LinkedIn. Therefore it is essential that your profile is structured and presented in a ‘business-friendly’ and engaging format including optimisation for the network search function as well as search engines such as Google and Bing.
The first session provides guidance and tips on how to create an optimised profile page.
- Position your personal brand on LinkedIn
- Create an engaging profile including summary and experience
- Encourage endorsements and recommendations
- Optimize your profile for the network search function, as well as Google / Bing
2. Developing your engagement strategy
LinkedIn is a powerful networking and lead generation tool. This session focuses on how to create a strategic and measurable engagement strategy enabling individuals and organisations to thrive by engaging effectively with their target audience including:
- Introduction to the ‘Circle of Influence’ and using Advanced Search
- Source prospects and create lists across the LinkedIn network for lead generation
- Draft targeted and effective invitation and follow up messages
- Create content for direct engagement and lead nurturing
3: LinkedIn free marketing tools
The final session provides an introduction to the various free marketing tools which LinkedIn currently offers including:
- Company Pages
- Groups
- Publishing
- SlideShare
Working with Simon was like a breath of fresh air, he is totally 100% professional. Simon's delivery on LinkedIn for business was spot on. You were able to fully understand the whole process from initial set up of your profile all the way through to making deep and meaningful connections. Delivery of content throughout the day was done with ease and you were left with a full understanding of the way forward. I would fully recommend attendance on one of Simon's mastermind days - great value was delivered and much achieved in the session. This guy knows his stuff!
Gwen B.
Managing Director
