Are you pushing the ‘WHAT’ or promoting the ‘WHY’?

Picture the scene… You’re attending a business event – an opportunity to network! You enter the room, exchanging glances with various people, some you recognise, others you don’t. Suddenly someone approaches you. You’ve never met before – they’re friendly, extremely confident and they start talking to you. They introduce themselves and their business … their…

5 tips to spend less and market more

The prospect of marketing your business can be overwhelming, especially when your budget is tight. But don’t despair! Often the most simple and cost-effective ideas can produce the best results. Here are my top 5 tips to spend less and market more: 1.        Blogging Blogging is an essential way of reaching out to your target market…

Managing your Social Media Strategy… more of a marathon than a sprint!

Managing social media… So, you’ve got your Facebook page and you’re desperately trying to be ‘Liked’. You’re tweeting for England while you’re LinkedIn profile is receiving invitations from people you’ve never met. But not to worry because you’ve got some great office ‘selfies’ in your Instagram account, not to mention your Google+ page and YouTube…