Social Media Strategy: Demographics to Inform Better Segmentation

Audience segmentation is one of the important factors to consider when planning any marketing campaign – especially social media. Get it right and you can engage and communicate directly and effectively with your target audience. Get it wrong and you could spend a great deal of money with very little return. The challenge of reaching…

Managing your Social Media Strategy… more of a marathon than a sprint!

Managing social media… So, you’ve got your Facebook page and you’re desperately trying to be ‘Liked’. You’re tweeting for England while you’re LinkedIn profile is receiving invitations from people you’ve never met. But not to worry because you’ve got some great office ‘selfies’ in your Instagram account, not to mention your Google+ page and YouTube…