5-easy-steps-to-optimise-your-LinkedIn-profile

5 Easy Steps to Optimise Your LinkedIn Profile

How effective is your LinkedIn profile? Over 500 million users – over 40% use it everyday… 61 million users are senior level influencers – 40 million are in decision-making positions… 94% B2B marketers use to distribute content… and there’s over 1 billion personal endorsements… … and yet… you’re not feeling the love… Maybe it’s time…

Social Media Strategy: Demographics to Inform Better Segmentation

Audience segmentation is one of the important factors to consider when planning any marketing campaign – especially social media. Get it right and you can engage and communicate directly and effectively with your target audience. Get it wrong and you could spend a great deal of money with very little return. The challenge of reaching…

Are you pushing the ‘WHAT’ or promoting the ‘WHY’?

Picture the scene… You’re attending a business event – an opportunity to network! You enter the room, exchanging glances with various people, some you recognise, others you don’t. Suddenly someone approaches you. You’ve never met before – they’re friendly, extremely confident and they start talking to you. They introduce themselves and their business … their…

Managing your Social Media Strategy… more of a marathon than a sprint!

Managing social media… So, you’ve got your Facebook page and you’re desperately trying to be ‘Liked’. You’re tweeting for England while you’re LinkedIn profile is receiving invitations from people you’ve never met. But not to worry because you’ve got some great office ‘selfies’ in your Instagram account, not to mention your Google+ page and YouTube…