Audience segmentation is one of the important factors to consider when planning any marketing campaign – especially social media. Get it right and you can engage and communicate directly and effectively with your target audience. Get it wrong and you could spend a great deal of money with very little return.
The challenge of reaching new audiences has never been more challenging, but grasping up-to-date data on social media demographics helps.
Below is a really useful infographic created by the marketing team at Sprout Social which provides an overview of each of the most popular social media networks and its breakdown of key demographics.