Social Media Strategy: Demographics to Inform Better Segmentation

Audience segmentation is one of the important factors to consider when planning any marketing campaign – especially social media. Get it right and you can engage and communicate directly and effectively with your target audience. Get it wrong and you could spend a great deal of money with very little return. The challenge of reaching…

Are you pushing the ‘WHAT’ or promoting the ‘WHY’?

Picture the scene… You’re attending a business event – an opportunity to network! You enter the room, exchanging glances with various people, some you recognise, others you don’t. Suddenly someone approaches you. You’ve never met before – they’re friendly, extremely confident and they start talking to you. They introduce themselves and their business … their…