The roles of business development, sales and marketing are often grouped together and yet each provides very different functions within any organisation. Individually they rely on a strategic approach to achieve there desired outcomes. Together they can provide a vital role in guiding the potential buyer’s journey and developing it into a qualified sales opportunity.
Marketing Skills Academy offers an introductory level training course, which will provide candidates with basic business development and selling skills. We cover all the essential elements of the sales process – from planning a proactive sales strategy through to managing data and reporting.